We recently caught actor R Madhavan shooting for Maruti WagonR
Think Big Challenge's new TVC in Mumbai, and he was just as involved in
the making as he is while shooting for a film.
The TVC captures how the idea of 'thinking big' is infectious, and people who come across Madhavan are coming up with big ideas for the Think Big Challenge in the most unlikely situations. Madhavan said, "We wanted to make an ad that had an aftertaste and recall value. I really like this TVC because it's tongue-in-cheek and funny."
The 'WagonR Think Big Challenge' is back with its third season. It is a call of action for those who have an idea, a business plan and the skills, but have been waiting for the right opportunity. The winner stands a chance to win `10 lakh, venture capital and an all-new WagonR. Madhavan has also been involved with the first two seasons, but his association with WagonR goes back to before he became their brand ambassador. It was his wife's first car and his parents also own one. He said, "It is the kind of car that every Indian wants, and it's smart. It's zero maintenance, and is reliable."
Shashank Srivastava, chief general manager, Maruti Suzuki India Limited, said "The WagonR Think Big Challenge is the perfect stage for potential entrepreneurs. Over the last two years, the quality of ideas has been phenomenal. With each year, the challenge gets bigger and more exciting." To participate, SMS 'WagonR TBP' to 53636 or log on to www.wagonrsmartideas.com.
http://articles.timesofindia.indiatimes.com/2012-04-22/bollywood/31379337_1_ideas-brand-ambassador-first-car
The TVC captures how the idea of 'thinking big' is infectious, and people who come across Madhavan are coming up with big ideas for the Think Big Challenge in the most unlikely situations. Madhavan said, "We wanted to make an ad that had an aftertaste and recall value. I really like this TVC because it's tongue-in-cheek and funny."
The 'WagonR Think Big Challenge' is back with its third season. It is a call of action for those who have an idea, a business plan and the skills, but have been waiting for the right opportunity. The winner stands a chance to win `10 lakh, venture capital and an all-new WagonR. Madhavan has also been involved with the first two seasons, but his association with WagonR goes back to before he became their brand ambassador. It was his wife's first car and his parents also own one. He said, "It is the kind of car that every Indian wants, and it's smart. It's zero maintenance, and is reliable."
Shashank Srivastava, chief general manager, Maruti Suzuki India Limited, said "The WagonR Think Big Challenge is the perfect stage for potential entrepreneurs. Over the last two years, the quality of ideas has been phenomenal. With each year, the challenge gets bigger and more exciting." To participate, SMS 'WagonR TBP' to 53636 or log on to www.wagonrsmartideas.com.
http://articles.timesofindia.indiatimes.com/2012-04-22/bollywood/31379337_1_ideas-brand-ambassador-first-car
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