India is presently ranked 17th amongst auto car manufacturing countries in the world. Keeping in pace with the ever growing demand for cars, the production of cars has also been on a high off late. Thanks to a huge export potential and favorable Government policy, multinational companies have been eyeing at India to set up their manufacturing facilities. According to auto experts and analysts, India is poised to become third largest auto car manufacturing hub in the world by 2020.
Amongst the newly launched cars in small & mini car segment, General Motors’ Chevrolet Spark & Aveo U-Va have received tremendous response from the market. With the launch of these Chevy brands, General Motors India has thrown a tough competition to the predominant Indian auto giants like Tata and Maruti. The stupendous growth the GM car sales bears testimony to the growing popularity of Chevy brands in India. Hyundai and Fiat are the other major players that are present in this segment.
In the sedan and luxury sedan segment, General Motors’ Chevrolet Optra and recently launched Optra Magnum have been receiving rave reviews from auto enthusiasts and auto experts. With the launch of Chevrolet Aveo and Optra Magnum which have a class defined performance, GM India eyes at grabbing 10% of the share in Indian car market by 2010.
In the multi utility vehicle segment General Motors’ Tavera is directly competing with Toyota Innova and Mahindra Scorpio. Tavera has been doing consistently well and has been delivering best in class mileage to its customers.
